6 min read
The first ninety days of fixing revenue leaks
What a revenue leak engagement looks like week by week: counting first, fixing the leak nearest the phone next, and measuring before anyone claims it worked.
Field notes
What happens between the first ring and the booked job.
Practical writing for trade contractors on websites, local SEO, paid ads and revenue leaks: missed calls, slow follow-up and estimates nobody worked.
5 min read
Electrician lead sources compared
Referrals, Google Business Profile, Local Services Ads, Search ads, lead marketplaces and builders: how each lead source behaves for an electrical contractor.
6 min read
A call-handling scorecard
Ten questions to grade how a home-service office handles inbound calls, what good looks like for each, and how to check it with data you already have.
3 min read
Unworked estimates
The quietest leak in a contractor's P&L is the quote that was sent and never followed up. A simple cadence that recovers a share of it without a sales team.
5 min read
Planning the shoulder months
Spring and fall slow seasons are predictable, and a slow month is still a leak if nothing was planned for it. How trade contractors can fill the quiet weeks.
3 min read
Your ad spend is not the problem
A lead-quality problem and an attribution problem look identical on the P&L. How a home-service owner can tell them apart before firing another agency.
5 min read
One landscaping site for maintenance and design-build
Maintenance and design-build clients want different things from a landscaping website. How to structure one site so each finds their path in seconds.
3 min read
Voicemail after five
The after-hours greeting is the most expensive recording in the building. Here is what it should do instead, and how to tell if yours is losing jobs.
5 min read
The markup versus margin mistake
Mark a job up 50% and you do not make 50%. How mixing up markup and margin quietly underprices contractor estimates, with worked examples in round numbers.
5 min read
NAP and citations, explained
What name, address and phone consistency means for a contractor, why old listings with the wrong number cost calls, and how to clean them up in an afternoon.