The five-second test
A homeowner with a broken AC or a dripping ceiling doesn't read a contractor's website. They scan it. In the first few seconds they want to know three things: do you do this job, do you come to me, and how do I reach you. If the page doesn't answer, the back button is right there and the next result is a tap away.
That's what this scorecard checks. Open your homepage on your phone, the way a stranger would, and answer each question honestly. It helps to ask someone who hasn't seen the site before to do it with you.
How the score and grade work
Each question has a weight of 1, 2 or 3. A "yes" earns the full weight, "partly" earns half and "no" earns none. The score is what you earned divided by the most you could have earned on the questions you answered, out of 100. Questions you skip are left out rather than counted as a no, so the score only ever reflects answers you gave.
The grade bands are A at 90 and above, B from 75, C from 60, D from 40, and F below that. The fix list shows every "no" and "partly", heaviest first, with a "no" ahead of a "partly" at the same weight. Each fix comes with a one-line reason, so you can decide for yourself whether it matters for your business.
The weights are our priority order, not a measured conversion model. We weight the first screen heaviest: a tap-to-call number, a headline that names the trade, and the area you serve. Those are the questions most visitors ask first, and they're usually the cheapest to fix.
What a good trade website does
- Says what and where at once. "Heating and air conditioning repair in Pasadena" beats "Comfort you can count on".
- Makes calling one tap. On a phone, the number belongs in the header as a tap-to-call link.
- Shows it's a real company. Your own photos, your license number, real reviews and the owner's name.
- Gives each service a page. Water heaters, drain cleaning and repiping are different searches from different people, and one page can't answer them all well.
- Sets expectations. Emergency hours, how pricing works, and how fast you reply.
What the scorecard can't tell you
It can't see how many people visit, where they come from, or what happens after they call. A site that answers every question here can still lose the job if nobody picks up the phone; the revenue leak calculator puts a figure on that side. The site is also only half of how homeowners find you, and the Google Business Profile checklist covers the other half. If you'd like help with the fixes, that's what our website content work is for.
Your answers stay in this page. Nothing is fetched from your site, sent to us, or stored.