5 min read
Electrician lead sources compared
Referrals, Google Business Profile, Local Services Ads, Search ads, lead marketplaces and builders: how each lead source behaves for an electrical contractor.
Category
Paid ads
Google Search, Local Services Ads and Meta for contractors, measured by cost per booked job rather than cost per click.
5 min read
Planning the shoulder months
Spring and fall slow seasons are predictable, and a slow month is still a leak if nothing was planned for it. How trade contractors can fill the quiet weeks.
5 min read
Emergency plumbing searches are a different funnel
Someone searching for an emergency plumber decides in minutes, often at night. How the listing, ad, page and phone each have to work for that search.
5 min read
Meta ads for roofers: where they work, where they don't
Facebook and Instagram can fill a roofing calendar or burn a budget on people who were never shopping. Where Meta ads fit a roofing business, and where not.
5 min read
A day-one negative keyword list for plumbers
The searches a plumbing Search campaign should refuse on day one: jobs, DIY, parts, training and more, with a starter list and how to keep it current.
5 min read
Cost per booked job, not cost per lead
Cost per lead flatters every ad channel. Cost per booked job is the number a contractor can run a business on. How to build it from records you already keep.
6 min read
Local Services Ads vs Google Search ads for contractors
Pay per lead or pay per click: how Local Services Ads and Google Search ads differ for home-service shops, and how to decide which one gets the next dollar.