6 min read
The first ninety days of fixing revenue leaks
What a revenue leak engagement looks like week by week: counting first, fixing the leak nearest the phone next, and measuring before anyone claims it worked.
Category
Speed to lead
Response time between the first ring and a real conversation, and what it costs a home-service business when it slips.
6 min read
A call-handling scorecard
Ten questions to grade how a home-service office handles inbound calls, what good looks like for each, and how to check it with data you already have.
3 min read
Your ad spend is not the problem
A lead-quality problem and an attribution problem look identical on the P&L. How a home-service owner can tell them apart before firing another agency.
3 min read
The five-minute window
Why a lead answered in five minutes and a lead answered in an hour are two different leads, and what that means for a shop with three people in the office.
5 min read
Emergency plumbing searches are a different funnel
Someone searching for an emergency plumber decides in minutes, often at night. How the listing, ad, page and phone each have to work for that search.
3 min read
What a missed call actually costs
A worked example with invented numbers for a mid-size HVAC shop: how one unanswered call becomes a figure the owner can put next to the ad budget.