5 min read
Electrician lead sources compared
Referrals, Google Business Profile, Local Services Ads, Search ads, lead marketplaces and builders: how each lead source behaves for an electrical contractor.
Category
Local SEO
Google Business Profile, service-area pages, reviews and citations: how a trade business shows up when someone nearby searches.
5 min read
NAP and citations, explained
What name, address and phone consistency means for a contractor, why old listings with the wrong number cost calls, and how to clean them up in an afternoon.
5 min read
Emergency plumbing searches are a different funnel
Someone searching for an emergency plumber decides in minutes, often at night. How the listing, ad, page and phone each have to work for that search.
6 min read
Local SEO for HVAC in a crowded metro
How an HVAC company can show up in local search in a metro like Los Angeles, where many shops compete for the same map spots and the same heat-wave searches.
5 min read
Reviews are ranking signals and sales copy
How a trade contractor can ask every customer for a review, reply to good and bad ones, and avoid the gating and incentives Google's review policies forbid.
6 min read
Service area pages that aren't doorway pages
How a contractor can build pages for the cities it serves that help customers, without the copy-and-swap doorway pages Google's spam policies warn against.
6 min read
Google Business Profile fields that matter
The Google Business Profile fields that decide whether a trade contractor shows up and gets the call, and the mistakes that get a profile suspended.
6 min read
One job, one service page
Why a contractor site with one Services page is invisible for most of what people search, and how to build a page per job that ranks and gets the phone to ring.