5 min read
One landscaping site for maintenance and design-build
Maintenance and design-build clients want different things from a landscaping website. How to structure one site so each finds their path in seconds.
Category
Website content
Homepages, service pages and the words on them: what a homeowner needs to read before they pick up the phone.
6 min read
Service area pages that aren't doorway pages
How a contractor can build pages for the cities it serves that help customers, without the copy-and-swap doorway pages Google's spam policies warn against.
6 min read
Job site photos beat stock photos
Why real photos from your own jobs do more for a contractor's website and Google profile than stock, and how to shoot usable ones on a phone between tasks.
6 min read
One job, one service page
Why a contractor site with one Services page is invisible for most of what people search, and how to build a page per job that ranks and gets the phone to ring.
6 min read
The five-second test for a contractor homepage
What a homeowner has to learn from a contractor's homepage in five seconds, in the order they look for it, and how to test your own page without a designer.