3 min read
Your ad spend is not the problem
A lead-quality problem and an attribution problem look identical on the P&L. How a home-service owner can tell them apart before firing another agency.
Category
Attribution
Knowing which dollar produced which booked job, so ad spend is a decision rather than a habit.
6 min read
Call tracking without lying to yourself
Tracking numbers tell you which channel rang the phone, if you set them up honestly. Dynamic numbers, listing consistency and repeat callers, explained plainly.
5 min read
Cost per booked job, not cost per lead
Cost per lead flatters every ad channel. Cost per booked job is the number a contractor can run a business on. How to build it from records you already keep.