Values
Six rules we hold ourselves to.
These aren't aspirations. They come from how our tools calculate and how we run the work, and you can hold us to every one of them.
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Your numbers, not industry averages
An average from someone else's market tells you nothing about your phone. Every figure we give you starts from what you tell us: your job value, your call volume, your booking rate. Where a number is missing, we leave the answer blank rather than fill the gap with a benchmark.
What this means in practice
Our revenue leak calculator shows no figure for a missing input rather than guessing one, and never assumes a close rate.
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Show the arithmetic
A number you can't check is a number you have to take on faith. We print the working next to the answer, in plain multiplication, so you can follow it, dispute it, or run it again with a different assumption.
What this means in practice
Every estimate we send comes with its inputs and the steps between them and the result.
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“At stake” is not “lost”
An unanswered inquiry might have booked, or it might have been a tire-kicker. Without your close rate, the honest word is “at stake”, the most that could be riding on it. We claim only what we can back, and we'll tell you when we don't know.
What this means in practice
You'll see a ceiling labeled “at stake”, never a headline figure dressed up as money you lost.
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Measure booked jobs, not clicks
Clicks, impressions and rankings are easy to grow and easy to report. None of them pays a technician. We track work from the first ring or form through to the schedule, and judge a campaign or a page by what reaches it.
What this means in practice
Reports lead with calls answered and jobs booked; traffic numbers come after, as context.
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Small enough to answer you ourselves
There are two of us. When you write, you hear back from someone who knows your business and does the work, not a queue or an account manager relaying messages.
What this means in practice
A reply within one business day, Pacific time, from Trevor or Rodolfo.
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Your accounts, in your name
Your website, your domain, your Google Business Profile, your ad accounts and your data belong to you. We work inside accounts you own, so if we part ways, you keep everything and nothing needs to be rebuilt. Terms are agreed in writing before work starts, and there are no long lock-in contracts.
What this means in practice
We prefer working in your existing accounts; anything new is set up in your name, and we hand over access and exports whenever you ask.
See them at work
Try the rules before you talk to us.
The free tools follow the same rules: they run in your browser, send nothing to us, and show their working.
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Free tool
Revenue leak calculator
What your unanswered inquiries put at stake each month, from your own numbers, with the arithmetic shown.
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Service
Revenue leak remediation
Where inquiries, estimates and booked jobs fall out of your process, and which leaks are worth fixing.
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Company
About Alumic
Who we are, where we came from, and the two people you'd be working with.
Read more
Next step
Hold us to them.
Send your trade, your market and what you spend to make the phone ring. We'll reply within one business day, Pacific time, and start from your numbers.